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Dentistry 2.0: Dentists Linger in Social Network “No Man’s Land” – A Facebook...
Introduction: Dentistry 2.0 For many Americans the Internet has become a credible source of health information. Medical sites like WebMD, MayoClinic.com, Vitals.com, Healthgrades.com and others offer...
View ArticleHospitals Missing Opportunities On Facebook: Insights on Social Media for...
NEW YORK, Feb. 28, 2011 - A new nationwide study by Verasoni AhHa! and Simon Associates Management Consultants of how hospitals across the United States use Facebook suggests that hospitals are not...
View ArticleHospital Facebook Research Is Most Read: Social Media For Hospitals
For the week of March 7, 2011, Verasoni’s Ahha Insights research on how hospitals use Facebook to market their brand and expand their mission was most read on www.healthcareitnews.com. Many thanks to...
View ArticleIn The Media: Marketing And PR Firm CEO Abe Kasbo Quoted in The Record
Please click here to read the article by Hugh Morley in The Record about working seniors as a desired demographic. Abe Kasbo, Marketing and PR firm CEO is quoted in the article.
View ArticleWhy Standing Out Is Not Enough In Brand Building
By: Abe Kasbo So headlines scream, “How to Cut Through the Clutter,” or “How to Stand Out in A Crowded Market!” and my favorite that went something like “Delivering Your Brand Proposition In Seconds.”...
View ArticleOn Facebook’s Attack on Google’s Social Circle: PR and Marketing Firms In Play
Really what’s the big deal? So Facebook hired a PR firm to smear Google, and it got caught. So what? PR firms everywhere are scrambling to make sense of this, Inside Facebook, a well know blog,...
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Why Whole Foods Gets it
Check out this piece my Thom Forbes that came across my email this morning. Affinity or lifestyle marketing comes to your friendly neighborhood grocery…about time! I have been advocating integration...
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Verasoni Worldwide’s Abe Kasbo @ #140conf Montreal
Montreal, Canada. May 15, 2012. Verasoni Worldwide CEO, Abe Kasbo spoke at The #140conf, Montreal today where he discussed “Social Health. Improving Health at the Speed of Technology.” Mr. Kasbo spoke...
View ArticleSocial Over Exposure: The Lines Are Drawn
Social Media Marketing Companies? Social Media Lines Are Being Drawn! By: Abe Kasbo Facebook stock began trading on May 18th. Not a Googlesque performance by any measure, the stock sputtered and...
View ArticleTalk Is Cheap, Transparency Golden.
Transparency is here to stay and corporations and governments are grappling with this reality. From Bank of America to the Arab Spring, to Jamie Dimon’s JP Morgan, to China’s on going focus on web...
View Article7 Marketing & PR Predictions To Affect Dental Manufacturers & Distributors in...
For distributors and manufacturers, the dental market is now moving faster than ever before and with a greater emphasis on efficiency and market penetration. It’s perhaps the understatement of the...
View ArticleHealthcare Device Makers and Distributors & The Comeback of the American...
Several weeks ago I posted about the comeback of the American consumer and its impact on the financial services market. Since then, I’ve engaged in the same discussion with healthcare device makers and...
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The Irish Brand Experience: Lessons for Business
By: Abraham Kasbo If the most successful brands on the planet live at the intersection of delivering consistently exceptional experiences and authenticity (the latest in industry speak – will address...
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